Custom website design benefits your website and business in many ways. In fact, 48 percent of a survey’s respondents cited website design as their most important factor in determining a website’s credibility.
Credibility is almost everything online. Online reviews are authoritative because they give credibility to businesses, and that trust can be monetized.
In fact, 88 percent of online shoppers use reviews when making a buying decision. At least 72 percent of them trust the reviews as much as they believe a personal recommendation.
In a study of why people mistrusted or rejected a website, 94 percent of respondents cited issues directly related to website design. Only six percent said things related to specific content.
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